Our Market Entry Process

A Step-by-Step Guide to Success

Entering the Brazilian market is a strategic process that requires careful planning and execution. At ezHealth, we guide you through every step of your market entry, ensuring a smooth transition and sustainable growth. Our process is built around the following key stages:

Step 1: Feasibility Study

• Market research to identify demand and trends.

• Financial and Tax analysis to assess profitability.

• Regulatory review for compliance.

A comprehensive analysis of your business's potential in Brazil:

Step 2: Define Product Registration Strategy

Retain full control over your products’ registration:

• Maintain ownership of your intellectual property and regulatory dossiers.

• Optimize product approvals with a tailored registration strategy.

• Ensure compliance, even with local partners.

Step 3: Partner Selection

Identify and connect with the right local partners:

• Evaluate distributors, importers, and other stakeholders based on financial and regulatory criteria.

• Align partner capabilities with your business model and goals.

• Structure partnerships for long-term growth.

Step 4: Market Entry and Launch

Launch your brand in Brazil:

• Coordinate with partners for a timely and compliant launch.

• Implement targeted marketing campaigns.

• Meet all regulatory requirements for market entry.

Step 5: Ongoing Support and Representation

ezHealth acts as your local office in Brazil, providing continuous oversight:

• Manage distributor relationships and monitor performance.

• Coordinate marketing campaigns to maximize impact.

• Ensure regulatory compliance and dossier maintenance.

• Expand your network by securing additional partners and new negotiations.

• Resolve local issues and provide strategic market insights.