Brazil is the largest market in Latin America and ranks among the global leaders in personal care and wellness consumption. With over 200 million people and a growing middle class, the country presents unmatched opportunities for international brands.
In 2023, Brazil's cosmetics and personal care market exceeded USD 30 billion, placing it 4th globally. Categories such as skincare and dermocosmetics are showing double-digit growth, driven by increased consumer awareness and demand for high-quality, science-based formulations. The dermocosmetic segment alone has grown at over 12% annually, fueled by both retail and professional channels.
In parallel, dietary supplements and functional wellness products are rapidly gaining traction. This sector reached approximately USD 1.2 billion in 2023, with a growing interest in immunity, beauty-from-within, and healthy aging solutions.
